Outlaw Triathlon Confirms Partners in Crime and TV

The Outlaw Triathlon, Britain’s newest long-distance event taking place on 8 August in Nottingham, has confirmed event Partners in Crime including BLOC, CompresSport, High5 and Buff. More good news comes with confirmation that the event will be televised.

The Outlaw features an open water swimming event on Saturday 7 August, followed by the triathlon on Sunday over the gruelling distances of 2.4mile swim, 112mile cycle and 26.2mile marathon run. The events, organised by One Step Beyond, starts and finishes at the Holme Pierrepont National Watersports Centre.

BLOC is the official sunglasses brand for the Outlaw. The brand, which is widely available from leading running and cycling stores, offers a triathlon specific range of streamlined eyewear that is designed with cycling and running in mind and will be offered to competitors at discounted prices.

CompresSport, the compression brand chosen by British Ironman World Champion, Chrissie Wellington, was quick to come on board as a Partner in Crime as part of its launch into the UK triathlon market.

K-Swiss has also joined Speedo and PlanetX as sponsors of the event. As official run partner, K-Swiss will use the Outlaw Triathlon to build on its television advertising campaign, which features a long-distance triathlete. The Californian shoe company will feature in Nottingham on 8 August and will be stocked by Total Fitness Nottingham from July.

Commercial Director, Melanie Berry said:

“We’ve had a tremendous response to launching the Outlaw and are delighted to have such high calibre sponsors working with us to make this a truly memorable day.

“We have had a lot of support from the local councils as well, which has helped us secure a television slot for the event. We will be in a position to announce more on that next week.”

Entries are still available for the triathlon and the Outlaw swim offers an ideal opportunity to be part of the action. Visit https://www.onestepbeyond.org.uk to enter.